The holidays are a busy time for everyone, and that includes small business owners. If you're feeling the holiday crunch and aren't sure how to market your business during this festive time of year, never fear. The Saline Area Chamber of Commerce put together a list of holiday marketing tips to help you make the most of the season.

Regularly Post Interactive Content

One great way to get people engaged with your brand during the holidays is to post interactive content on your social media channels. This could be anything from a holiday-themed quiz or poll to a festive video or GIF. Not only will this help get people interacting with your brand, but it will also get them thinking about your business during the holiday season.

Use Giveaways or Contests

Another great way to engage with your audience during the holidays is to hold a giveaway or contest. This is a great way to build excitement and anticipation around your brand. Be sure to promote your contest or giveaway across all of your social media channels and make it easy for people to enter.

Share a Gift Guide

If you're selling products, one great way to market them during the holidays is to create a gift guide. This can be either in print or digital form, and it should highlight some of your best-selling items as well as any new products you might have for the season. Be sure to include links so that people can easily purchase items from your gift guide. Also, if your guide is a PDF, you can turn your PDF into a jpeg file using an online tool for easy sharing on social media. That’s a great way to drive interest to your business.

Offer Holiday Packaging and Wrapping

If you're selling physical products, make sure your packaging is festive and eye-catching. This is a great way to make your products stand out from the rest and get people excited about opening them up. You can also use holiday packaging as an opportunity to include coupons or other promotional materials.

Engage via Social Media

Social media is a great way to connect with customers during the holidays (and all year round!). Make sure you're regularly posting updates and engaging with people who comment on or share your posts. You can also use social media to promote any sales or special events you might be having during the holiday season.

Host a Special Event

One fun way to promote your business during the holidays is to host a special event. This could be anything from an ugly sweater party or a holiday cookie decorating workshop. Be sure to promote your event ahead of time and include all of the details so that people can easily find and attend it.

Support a Favorite Local Charity 

One great way to show that your business cares during the holiday season is by supporting a favorite local charity. There are many ways you can do this, such as donating money, hosting a food drive, or volunteering at a local shelter. Whatever method you choose, be sure to promote it on your social media channels and in any other marketing materials you might have.

Reward Loyal Customers 

Don't forget about your loyal customers during the holiday rush. Show them how much you appreciate their business by sending out holiday cards, offering exclusive discounts, or giving away freebies with purchases. These are just a few ideas; get creative and come up with something that will really wow your customers.

Work With Other Businesses 

Collaborating with other businesses is a great way to reach new audiences and promote both of your brands at the same time. There are many ways you can partner with other businesses, such as co-hosting an event, creating joint marketing materials, or teaming up for a charity drive. Brainstorm some ideas with other local businesses and see what sticks!

The holidays are always a busy time for small business owners, but that doesn't mean marketing efforts should fall by the wayside! By following these tips you can make sure your small business stands out from the rest this holiday season. So get out there and start spreading some holiday cheer!

Looking for business support? The Saline Area Chamber of Commerce champions our community’s economic and cultural growth through networking, events, and advocacy. Become a member today!